The Name of Jesus must be Frontline

“And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.” Colossians 3:17 NIV

In an article titled “Bank of America Becomes Presenting Sponsor for Boston Marathon” published on Monday, the following was reported: Bank of America is now a step closer to completing its World Marathon Majors Six Star Medal. The bank, which is the presenting sponsor for the Chicago Marathon, will also sponsor the Boston Marathon, starting in 2024, according to a Boston Athletic Association announcement. The move comes nearly eight months after John Hancock Financial, the Boston-based presenting sponsor of its hometown race, decided not to renew its contract with the B.A.A. John Hancock Financial was the presenting sponsor for nearly 40 years. Unlike the Chicago Marathon, which is formally called the Bank of America Chicago Marathon, the financial institution will not headline the Boston race. The famed race will now officially be called the Boston Marathon presented by Bank of America. “We’re one of their core sponsors, and anything that may come of it, whether it be good press or what we can do collectively, will come out of the partnership,” Michael Chamberlin, the bank’s president of Massachusetts, said in the Boston.com report. “We don’t have to have our name as the frontline; that’s not what we’re about.”

And you know, when it comes to having our name as the frontline, the Bible is very clear that whatever you and I do, whether in word or deed, we are to “do it all in the name of the Lord Jesus… ” shining the spotlight on Him rather than ourselves. Which means we are to live fully committed to Jesus, seeking to bring Him glory and honor in every aspect and activity of our daily living—giving Him all of the credit for all of our successes and good things He provides. 

So understanding that you represent Christ at all times (at work, at home, and at play), let it be known that you’re not about gaining accolades for yourself my friend, but all about making his great Name known. 

Heavenly Father, thank You for reminding us that our every motive for doing something should be to honor You. Help us to live lives worthy of being called children of God as we represent You by our words and deeds Lord. It’s in your precious name we pray Jesus. Amen.  

Happy Running!