In a story titled “Nike Removes Controversial Sign in Boston That Read, ‘Runners Welcome. Walkers Tolerated’” published last week, it was reported that after online backlash, the brand took down the sign on Newbury Street that was put up ahead of the Boston Marathon.
The sign, which has since been taken down, was up at Nike’s Newbury Street location ahead of Boston Marathon weekend, and it’s been criticized online for being exclusionary.
On Friday, Nike released a statement about the sign: “We want more people to feel welcome in running—no matter their pace, experience, or the distance. During race week in Boston, we put up a series of signs to encourage runners. One of them missed the mark. We took it down, and we’ll use this moment to do better and continue showing up for all runners…”
As expected, the internet reacted to Nike’s ad verbiage accordingly. One guy made his own poster that said: “No matter the speed, forward is a pace,” noting they’re immensely proud of their very own 6-hour finish time and of having raised more than $21,000 for Dana-Farber.
So many people seem to forget that when they talk about Boston’s exclusivity. Some runners are there to race. Some runners are there to finish. Some runners are there to raise life-changing money. All of them belong on the course.
And, you know, when it comes to belonging, there’s no greater thing that a person could ever belong to than the family of God—an exclusive benefit bestowed on all be those who make the choice to receive Him and believe in His name.
“Jesus said to him, “I am the way, the truth, and the life. No one comes to the Father except through Me.” John 14:6
“For “whoever calls on the name of the LORD shall be saved.’” Romans 10:13
But, unlike the Boston Marathon that has more than one way to gain entry onto the course (running a qualifying time, running for an official charity, using an international tour operator, or through specific, limited partnership programs), the Bible is clear that there is ONLY ONE way to the Father and that’s through faith in Jesus Christ. This is an offer that, you can be sure, is open to everyone regardless of their pace.
“For by grace you have been saved through faith, and that not of yourselves; it is the gift of God,not of works, lest anyone should boast.'" Ephesians 2:8-9
This means there’s absolutely nothing that a person can do to qualify for entry into heaven outside of accepting Jesus as their savior. You see, salvation is a gift of God. There’s no work we could ever do to earn it, no work we could ever do to repay it, and no work we could ever do to make us worthy of receiving it. Hence the reason we can never boast in anything we have done but only in what Christ has done for us.
Is that amazing or what?
So, if you have not trusted Jesus as your Savior, I urge you to do it today my friend. It will be the best decision that you ever make in your life. It will not only ensure that you are on the exclusive course that leads to eternal life, but will ensure that you will reach the finish line and hear those words “Well done good and faithful servant… Enter into the joy of your Lord.”
Heavenly Father, thank You for making it clear that there is only ONE way to heaven. Thank You, Lord, that we don’t have to be good enough to get there on our own, but that we get there by the gift of grace that was freely given to us through the death, burial and resurrection of your son Jesus Christ. Help us to understand that there’s nothing we could do to earn it so we cannot boast about anything, except for your grace and your goodness. Help us to live our lives so on fire for You in thankfulness for that that we inspire others to join us in this race. It’s in your precious name we pray Jesus. Amen.
Happy Running!